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CREATIVE WAY OF PRODUCING ADS

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A creative idea is the most critical component of the process of creating a commercial. With the continually growing competition of corporations, its importance cannot be overestimated. The creative concept allows in 2023 to create original advertising and generate huge revenues. In turn, an unsuccessful idea with weak USP companies is also able to turn into significant losses.

The main purposes of creative advertising

Showcase a new product

Natively tell about your product

Show irony

To evoke positive emotions - empathy, approval and/or desire to buy

Before starting video production, it is important to determine the target audience and the main message.

But are creative ads more effective than regular ads that dryly describe product features? According to recent research by scientists, creative advertising shows significantly higher engagement and loyalty indicators than regular advertising. The task of absolutely any advertising is to attract the interest of a potential buyer to the advertised object. Creative advertising allows you to more clearly reveal the product, showing its strengths and prompting a prospective consumer to take any action – for example, ordering through an online store.

Before starting video production, it is necessary to determine the target audience and the main message. Do not try to put all your advantages in one clip. Focus on the essentials!

Target Audience Analysis

Age

Education

Income

Field of activity

Family status

Hobbies

Preferences and tastes

The focus should be on the average of each parameter. This is your target audience. Understanding behavioral psychology often underlies the success of a creative advertising campaign.

KEY CRITERIA FOR CREATIVE VIDEO PRODUCTION

Deciding on the choice of a competent video production agency in Europe is not so simple.

Short check-list

Originality
The idea should be new and unique, bright, and catchy. The creative process implies the search for modern incarnations of an innovative approach.
1
Aesthetics
The composition of the frame, the storyline, deep color correction, and the ability to reflect accents are all aesthetic components of creative video production.
2
Efficiency
Ask yourself a question. Does this creative idea solve the problem it is aimed at?
3

The attention of an on-line viewer is rarely delayed for more than 3 determining seconds from the start of the video. If you managed to interest him, maybe he will watch your video to the end and make the decision you need. To catch attention, you need to compare favorably with your competitors, creating creative concepts and realizing them in a quality manner.

WE HAVE ALREADY CREATED OVER 150 COMMERCIALS

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HOW TO CHOOSE A CREATIVE AGENCY IN EUROPE

Creative agencies often hire third-party contractors for video production and depend entirely on them. Our situation is the opposite – more than 50% of our creative agency takes its full-cycle video production department. Thus, you can control the entire process within the structure of 1 large communication agency that performs all tasks, from marketing research and creativity to 3D effects and content distribution.

The customer should know the following points when choosing a creative video production company:

1

Can video production sync with your business and capture your vision for the concept?

2

Does the state of video production have its professional copywriters, screenwriters, illustrators, storyboards, directors, DPs, producers, editors, gaffers, sound engineers, focus pullers, etc.?

3

Does video production have its casting agency and local manager?

4

What equipment does the video production company have?

5

What is the experience of a video production company? Take a look at previous works and recommendations.

6

Does video production have marketers in staff?

The choice of a company that provides creative video production services in Italy, Austria, Slovenia, France, Switzerland, Monaco, and other European cities is always tricky. Therefore we recommend making the right choice based on the above recommendations.

ORBIS Production creative agency has been professionally engaged in full-cycle video production since 2009 throughout Europe. You can learn more about how our video production differs from all the others in the section ABOUT US. We are always open to new contacts and ready to share our experience. Email us today to get the best deal on creative video production for your business in Italy, Austria, Switzerland, Slovenia, France, Germany, and other European countries.

2023 CREATIVE ADVERTISING TRENDS

Unfortunately, the global pandemic became the main newsmaker of 2023. It influenced all spheres of life, as well as the approach to creating creative advertising. The primary trend in creative brand advertisements has become a social orientation - stay at home, devote time to family and friends, take care of the elderly, etc.