For Christmas 2020, the Fashion House prepared incredibly beautiful Christmas decorations for their boutiques window displays, where the main theme was Luminaria – traditional Apulian lights, intricately intertwined with each other giving a stunning multicoloured light. The festive and glittering displays delighted the clients of the Fashion House and ordinary passers-by all over the word – from Milan to Tokyo.
Our team had the honour to take part in the filming of the main Dior boutique on 12 Via Montenapoleone in Milan
. The lighting of those unique multicoloured lights is a mystical moment of the superiority of the forces of good over the darkness, a tradition that dates to the ancient culture of Apulia and its artisans.
Filming also took place in Paris, Geneva, Kuala Lumpur, and Tokyo. Despite the extremely restricted timeframe of the project and the location being at the very centre of Milan our team found non-standard solutions and successfully completed the work in time.