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PRODUCTION SERVICE FOR STEELERS IN ROME

CASE STUDY

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Heinz Field
Source: steelers.com

The legendary American football team Pittsburgh Steelers was founded back in 1933 by Art Rooney and later passed to his son Dan Rooney. The team plays its home matches at Heinz Field. During its unique history, the team won impressive 6 Super Bowl Cups!

Pittsburgh Steelers have one of the most potent fan movements. They call it the Steelers Nation. The fans of the Pittsburgh team are genuinely united and give them great support worldwide.

In June 2021, shortly before the start of the new season, Steelers hired ORBIS Production Firm as a production partner in creating a global project for the team. Working with the Pittsburgh Steelers, American football legends, is a great honor for our production company, and we are proud of this successful collaboration.

This is also an incredible responsibility because the deadlines on such projects are always tight, and there is no room for error. Filming took place in 10 different locations around the world. Creating the video took over two months, including pre-production and post-production. The primary objective of the video was to show the emotions of fans around the world supporting the team, as well as the globality and scope of the Steelers.

In Italy, the filming took place in an iconic location - La Botticella Bar, located in the heart of Rome. It was founded in 1991 by Giovanni Poggi and has become a cult attraction for Steelers fans worldwide. The unique atmosphere, superb draft beer, and live streaming of Steelers sporting events have made this bar a truly legendary venue for the Steelers Nation in Italy, as the Pittsburgh Steelworkers' fan movement is called.

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Client

Steelers

Location

Rome, Italy

Approach

We conducted location scouting, after that film equipment and camera crew logistics were carried out. Filming took place in several significant locations in Rome. Interaction with local Steelers fans had a significant impact on the final result.

Agency

ORBIS Production Company

Proposals

Focus on the fan's emotions and involve the audience in communication with the team as much as possible.

Equipment

ARRI Alexa Mini
Cooke S7 set
Blackmagic 6K
Zeiss Primes set
Astera Titan
Aputure P300C Nova
DJI Ronin 2
Atomos Sumo
SmallHD Monitors
Hollyland 600
Tilta Nucleus M
Ready Rig
Grip, Stands, C-Stands

Result

The video has gained over 5 million views worldwide on digital platforms and counting. Video is also broadcasting during the Steelers games on screens at Heinz Field and other stadiums.

Efficiency

The video was featured at the opening of the season at the central stadium and was also broadcast online on numerous online and TV platforms.

Making of a Steelers Film

Why do the most significant sports teams and global brands choose ORBIS Production as their video production company in Italy, France, Switzerland, Austria, Germany, the Netherlands, Belgium, Qatar, UAE, USA, and the UK?

ORBIS Production Company is:

• Top #1 Video Production Company in Italy and Europe, operating globally.

Offices in Milan, Rome, Vienna, Paris, Zurich, Ljubljana, Dubai, and Los Angeles

• 100% Reliability

• Impeccable Reputation

• The highest quality standards in film production

• Individual approach

• The most advanced cinema equipment

• Relevance and knowledge of modern trends

• The fastest production turnaround time

• Dynamic professional team

• Full-service video production on a turnkey basis

• In-house creative communication agency ORBIS

• Comprehensive promotion of video online and on TV

• Live streaming and broadcasting services

• Large staff of producers and creators

• Guaranteed unsurpassed quality

We could continue this list, but there is an opinion that there may not be enough letters.

We at ORBIS Production Company carefully study all modern video marketing trends. ORBIS, a leading top #1 video production company in Milan, creates living stories that work effectively. This is done in synergy with our creative communications agency, an integral part of every global brand collaboration project.

We help the most notable global brands increase their reach by engaging the target audience in a dialogue. Among other things, ORBIS Production is a stable and award-winning video production company with an impeccable international reputation. Over the past 15 years, we have assembled a unique team of film production and marketing professionals. As a result, each project for us is a fantastic product, unlike any previous one. We are not afraid to experiment, bringing a fresh creative eye to every second of the video.

Work only with the best video production professionals - work with ORBIS Production. We skillfully integrate the most modern and innovative video marketing technologies into your brand and product.

For an exclusive quote, email us at info@orbispro.com or make an appointment at one of our offices in Milan, Rome, Vienna, Paris, Zurich, Ljubljana, Dubai, or Los Angeles. We provide a full range of video production services in all cities of Italy, Switzerland, France, Austria, Germany, UAE, USA, and other countries where we have offices and a partner network.

Work only with the top video production companies in Italy, work with ORBIS Production – #1 Production Service Company in Milan, operating globally!

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