A new cultural program has been unveiled for the upcoming Salone del Mobile 2023, scheduled from April 18 to April 2023. The fair also plans to significantly overhaul its Euroluce segment as a model for future fairs. Attendees can look forward to a preview of Salone del Mobile 2023, Fuorisalone, and additional events.
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The 61st edition of the Salone del Mobile, the most significant furniture fair worldwide, will take place at the Fiera Milano exhibition center.

Like in 2022 and before the pandemic, the forthcoming events will feature a rich cultural program that has not yet been announced. In addition, this program will feature exceptional guests who will present unprecedented outlooks and exclusive insights into the design world.
The Salone del Mobile 2023 will once again be a highly anticipated gathering, offering an opportunity for the entire industry to convene, discuss their unique projects, exchange and collaborate on ideas, and reunite with our global community. Furthermore, this will be a time to evaluate the present condition of the design sector and its crucial contributors.
The exhibition is divided into three distinct style categories:
  • Classic,
    which draws inspiration from traditional values, craftsmanship, and expertise in creating furniture and objects in a classic style.
  • Design,
    which showcases products that prioritize functionality, innovation, and aesthetic appeal.
  • There's xLux,
    a section dedicated to contemporary reinterpretations of timeless luxury.
The products on display are of the highest quality and feature the latest technology, resulting from the creative efforts of the leading companies in the industry. These companies invest annually in innovative products and home furnishing solutions, ensuring a diverse range of goods.
The Main Goal for Salone del Mobile in 2023 is to foster connections

How does ORBIS Films help brands to get media attention during Salone del Mobile?

ORBIS Production Company has been covering Salone del Mobile for the last ten years, with a break from the pandemic. Milan's world-renowned production studio collaborates with leading manufacturers and publishers, conducting management interviews, filming exhibition reviews, creating sizzle reels, and much more.
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For example, at the Salone del Mobile event in 2022, SICIS, a tiles manufacturer, presented a collection of new products. The company is known for using high-quality materials and its commitment to innovation and creativity. Their mosaics and tiles are crafted using various materials, including glass, marble, and precious stones, and they come in a wide range of colors, patterns, and styles. In addition, the company offers a range of products, including wall and floor tiles, furniture, and decorative accessories.
During the event, the company's President, Amy Tanenbaum, discussed the brand's latest product line in an on-camera interview. The interview was then featured in the Interior Design Magazine. ORBIS Production Agency also perfectly captured the new products and the SICIS showroom at Salone del Mobile in Fiera Milano.

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The upcoming 61st edition of Salone del Mobile Milano 2023 is set to feature 1,962 exhibitors, including over 550 young designers under 35 and 27 design schools.

A key innovation for this year's event is the decision to host all exhibitors on a single level, with those previously located in the upper halls now occupying lower ones. This change aims to enhance the experience for buyers and trade professionals.

Furthermore, along with the regular annual events, the 2023 edition will offer an extensive cultural program featuring Salone Internazionale del Mobile e del Complemento d'Arredo, Workplace 3.0, the third edition of S.Project, and SaloneSatellite. The latter is dedicated to schools, universities, and designers under 35 and will mark its 24th year in 2023.

For reference, ORBIS Production is the top video production company in Milanand Italy in 2023 according to Clutch and Goodfirms.

Which brands are on display at the Salone del Mobile in 2023?

The Salone Internazionale del Mobile started in 1961 and has been a premier global event for promoting design and furnishing. The Milanese fair typically attracts leading international brands participating in various projects across furniture, homeware, and notable collaborations.
People come to Salone to discover what's new from the brands, but also to create connections. And this is what we missed. To create these connections, the layout of the fair is very important. So we decided to have an urbanistic approach. To think about the fair as a city, an ideal city, starting from the pavilions of euroluce."
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Maria Porro
President of Salone Del Mobile
Salone Del Mobile 2023 provides an ideal opportunity to explore the most extraordinary brands in the design industry.

Such brands as Minotti, Missoni, Versace Home, Pedrali, Zanotta, Hermes, Ferrari, Valentini, and many others are planned to present at Salone Del Mobile 2023.

Salone del Mobile Milan 2023 organizers have prioritized social, environmental, and financial responsibility by introducing new Green Guidelines for trade show installations. While exhibiting companies are not obligated to follow these guidelines, they are strongly urged to embrace circular solutions and socially responsible measures as part of their participation.
There are three compelling reasons to attend Salone Internazionale del Mobile 2023:
  • You can experience the finest furniture, from classic to modern designs, firsthand, which cannot be matched by simply receiving news via modern media.
  • The event provides an excellent opportunity to network with individuals from diverse backgrounds within the furniture sector.
  • If you are interested in discovering the upcoming trends in the industry, Salone is the ideal place to be.
As a renowned international magazine stated a few years ago, "The Salone is the trendsetter that leads the way for others to follow,". This statement still holds true today.
The upcoming Salone del Mobile in 2023 is set to attract 350,000 visitors and gather the global design industry in Milan. While the main event takes place at the Milan Fairgrounds, the city will be bustling with a variety of other events. The hospitality sector, public transportation, and cultural institutions are all poised to benefit from the excitement of this busy design week.

What video production services does ORBIS Films provide for furniture manufacturers at Salone del Mobile 2023?

There are many ways to increase furniture brand awareness and reach the target audience during the most extensive exhibition Salone del Mobile in Fiera Milano.
Let's look at just a few of them:

An overview video with the presentation of the exhibition stand and the brand's product line

Interviews with owners and brand managers

Promotional video presenting a certain novelty

Sizzle reel with exhibition highlights

Corporate video for media

Social media content for LinkedIn, YouTube, Instagram, TikTok, and other platforms with subsequent distribution and promotion

Storytelling video with archives, interviews, and b-rolls of the most notable products

Live-streaming video with panel discussions about furniture market trends

Full video and photography coverage
and much more.
It can also be a series of videos about the brand or a combination of different formats, a brand review for architectural magazines and agencies. The ORBIS agency provides unparalleled production services for manufacturers, publishing houses, advertising firms, and many more.

To learn more about how video can help your brand grow during Salone del Mobile 2023, contact us and our Key Account Managers and Executive Producers will select the best option tailored to your brand needs and marketing strategy.
ORBIS Films has been recognized as the top #1 Event Video production company in Italy. The leading production service company in Milan provides a full range of film and video production services for brands of all sizes at Salone del Mobile in 2023.
Fiera Milano is positioned only 30 minutes away from the ORBIS Production head office, making it one of the primary locations for comprehensive exhibition event coverage and premier video production services. ORBIS Films is the best choice if you are looking for a reliable production service company in Milan and Italy.

How much do video production services cost in Milan at the Salone del Mobile?

Every project, every brand and every request is different. If this is video coverage of participation in an exhibition, this is one case. If we develop a turnkey concept, shoot a thoughtful story for the media - this is a different case. The final price depends on many factors. To get an individual exclusive calculation of the cost of video production services at Fiera Milano - write us an email, and our talented managers will take care of the rest.
ORBIS Films does not just provide high-end video production services in Milan and Italy, but carefully considers the concept of shooting, develops the goals of the advertising campaign, and focuses on the measurability of the result and the effectiveness of the video. According to the research of the agency's leading marketers, videos produced by the Production House show high-performance metrics and the highest ROI.
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