ORBIS Production Wins the 2025 Webby Award
In 2025, ORBIS Production secured a major international milestone — winning the Webby People’s Voice Award for our production work on the Samsung x CNN Create campaign ‘Revealing the Unseen.’ This recognition positions ORBIS among the world’s top production companies, celebrated for cinematic excellence, sustainability-driven storytelling, and flawless international execution.
In a landscape where global brands demand more creativity, more innovation, and more impact than ever before, ORBIS Production has established itself as one of the world’s leading multi-award-winning full-service production companies. Headquartered in Milan and operating across all of Europe and the Middle East, ORBIS delivers cinematic storytelling, world-class production services, and scalable international workflows for television commercials, branded content, documentaries, photography, corporate films, and live/hybrid events.
From high-end commercial campaigns to expedition-level productions across the Alps, from aerial cinematography to fashion films, ORBIS has become the trusted production partner for some of the world’s most influential brands and platforms.
And in 2025, one project stood out as a defining milestone — a collaboration with Samsung Electronics and CNN International’s global in-house brand studio, CNN Create.
From high-end commercial campaigns to expedition-level productions across the Alps, from aerial cinematography to fashion films, ORBIS has become the trusted production partner for some of the world’s most influential brands and platforms.
And in 2025, one project stood out as a defining milestone — a collaboration with Samsung Electronics and CNN International’s global in-house brand studio, CNN Create.
Webby Award Winner
Award-Winning Impact
At the very end of 2023, Samsung Electronics and CNN Create began developing a campaign that would go beyond traditional branded content — a story rooted in purpose, scientific relevance, and genuine human impact.
In 2024, this vision evolved into “Revealing the Unseen,” a powerful documentary-style campaign centered on Martina Capriotti, an Italian marine biologist and conservationist whose work focuses on combating microplastic pollution in oceans and freshwater systems.
Her mission was simple yet profound:
to uncover what the human eye cannot see — the hidden plastic particles threatening marine life, ecosystems, and human health.
Her mission was simple yet profound:
to uncover what the human eye cannot see — the hidden plastic particles threatening marine life, ecosystems, and human health.
Martina Capriotti
Marine Biologist and Environmentalist
To bring such delicate, scientifically complex, and visually challenging material to life, CNN Create turned to ORBIS Production - the leading multi-award winning film production company in Italy, relying on our expertise in cinematic storytelling, underwater and scientific filming, and high-end international production logistics.
ORBIS Production’s Role
Creating a story about microplastics — an invisible yet globally urgent threat — demanded a highly specialized, sustainability-focused production approach across multiple regions of Italy. As a sustainable full-service production company in Italy, ORBIS Production took full responsibility for every creative, technical and logistical component of the campaign.
ORBIS Production delivered complete end-to-end management of the campaign, overseeing planning, budgeting, scheduling, legal compliance and on-set execution. Our internal accounting team handled all financial administration, vendor payments and transparent cost control, ensuring a smooth, fully supported production experience from start to finish.
To authentically tell Martina Capriotti’s story, ORBIS conducted extensive location scouting in Italy — coastlines, marine research zones, laboratories, ports, and environmental hotspots. As a leading fixer in Italy, ORBIS secured all permits, local authorities' approvals, and marine access required for filming sensitive scientific environments.
ORBIS developed all lab environments, interiors and controlled scientific setups required for the campaign. Our art department ensured visual accuracy, scientific authenticity and cinematic quality across every space, supporting both storytelling and environmental context.
We supplied the complete technical infrastructure for the shoot, including cinema cameras for micro-detail imagery, macro lenses, underwater housings, aerial drones, lighting systems and professional audio. All equipment was sourced, prepped and operated through ORBIS’ trusted Italian rental network.
ORBIS provided a highly specialized Italian crew, including a senior DOP, underwater operators, licensed aerial teams, DIT, the full AD department, camera assistants, grips and experienced local producers. This team ensured scientific accuracy, technical mastery and smooth daily operations across all locations.
Our underwater division handled all submerged cinematography, supported by certified divers, underwater DOPs and safety teams. ORBIS coordinated boats, marine routes and coastal operations, enabling safe and cinematic access to sensitive environmental locations.
ORBIS executed all aerial cinematography with licensed Italian drone pilots following full aviation compliance. Dynamic coastline and open-water aerials added scale and cinematic depth to Martina Capriotti’s environmental narrative.
From transport routes to daily movements of equipment and crew, ORBIS managed every logistical detail. We coordinated marine schedules, port access, local transfers and region-to-region operations to maintain a seamless production flow.
Our team provided complete bilingual on-the-ground support, including regional producers, location managers and on-set coordination. ORBIS ensured fast problem-solving, smooth communication and operational consistency throughout the production.
ORBIS arranged all hotel accommodations and transportation for crew and production staff. This included coastal hotels, production vans, boats, local transfers and optimized travel paths tailored to research locations and tide-dependent shooting schedules.
We delivered full craft services with a focus on quality and care. ORBIS provided fresh, balanced meals including gluten-free, vegetarian and allergy-sensitive options, supporting long production days while maintaining sustainable, low-waste catering practices.
Given the campaign’s environmental focus, ORBIS followed strict sustainable production standards — reducing waste, limiting transport emissions and ensuring respectful handling of all marine and scientific locations. Every operational decision supported the environmental message of the campaign itself.
Full-Service Production Management
ORBIS Production delivered comprehensive, end-to-end production services across Italy for the Samsung × CNN Create campaign, overseeing every phase of the project — from early creative planning and budgeting to day-to-day coordination across multiple regions. Our in-house production and accounting teams managed all financial administration, vendor relations, invoicing, cost tracking and contract oversight with full transparency. By handling scheduling, legal compliance, risk management and interdepartmental communication, ORBIS created a unified, streamlined production ecosystem. This structure ensured seamless alignment between creative, scientific and operational workflows, allowing CNN Create to focus entirely on storytelling while we executed the entire logistical backbone with precision.
As a leading sustainable full-service production company in Italy, ORBIS provided not only operational leadership but also environmental stewardship throughout the shoot. We implemented low-impact workflows, optimized travel routes, allocated local crews responsibly and ensured efficient resource management across all locations. Our coordination spanned coastlines, marine areas and scientific laboratories, guaranteeing that every shoot day, permit, and crew movement supported both the creative goals of the project and strict environmental standards. With ORBIS at the center of planning and execution, the campaign was delivered with clarity, consistency and world-class operational reliability.
As a leading sustainable full-service production company in Italy, ORBIS provided not only operational leadership but also environmental stewardship throughout the shoot. We implemented low-impact workflows, optimized travel routes, allocated local crews responsibly and ensured efficient resource management across all locations. Our coordination spanned coastlines, marine areas and scientific laboratories, guaranteeing that every shoot day, permit, and crew movement supported both the creative goals of the project and strict environmental standards. With ORBIS at the center of planning and execution, the campaign was delivered with clarity, consistency and world-class operational reliability.
Location Scouting & Fixer Services
To authentically depict the scientific world of marine biologist Martina Capriotti, ORBIS executed extensive location scouting in Italy, covering coastal regions, marine reserves, research laboratories, tidal zones and protected environmental areas. Our scouting team identified visually powerful and scientifically accurate locations that supported the campaign’s narrative and global sustainability message. As a trusted fixer in Italy, ORBIS coordinated all authorizations with municipalities, harbor authorities, scientific institutions, coast guards and environmental regulators, ensuring full legal, environmental and operational compliance.
Beyond permits, ORBIS managed all logistical preparation — including marine access, port coordination, restricted-zone clearances, environmental impact evaluations and detailed pre-production planning. We supplied location decks, technical surveys, transport maps and environmental briefings for all crew, ensuring safe and efficient movement throughout Italy’s diverse terrain. The result was a seamless fusion of world-class cinematography with authentic, real-world scientific environments, made possible through ORBIS’ deep local expertise and nationwide fixer infrastructure.
Beyond permits, ORBIS managed all logistical preparation — including marine access, port coordination, restricted-zone clearances, environmental impact evaluations and detailed pre-production planning. We supplied location decks, technical surveys, transport maps and environmental briefings for all crew, ensuring safe and efficient movement throughout Italy’s diverse terrain. The result was a seamless fusion of world-class cinematography with authentic, real-world scientific environments, made possible through ORBIS’ deep local expertise and nationwide fixer infrastructure.
Set Design, Art Direction & Scientific Environments
ORBIS designed and constructed all scientific environments in Italy, including laboratory setups, analysis stations, specimen areas, controlled interior spaces and research-focused micro-environments. Our art department in Italyworked closely with scientific advisors to create accurate and credible representations of Martina’s research process, ensuring every visual element aligned with real-world methods. From lab glassware and microscopes to marine sample trays and research boards, every detail was curated to support both authenticity and cinematic aesthetics.
The team also developed coastal and boat-based setups, adapting production design to shoreline textures, marine equipment and the natural environment. By combining scientific integrity with premium-level film design, ORBIS created spaces that felt believable, refined and emotionally resonant. The result was an elevated narrative environment where scientific storytelling and visual craftsmanship worked together seamlessly — reflecting the high-end standard of ORBIS’ set design in Italy.
The team also developed coastal and boat-based setups, adapting production design to shoreline textures, marine equipment and the natural environment. By combining scientific integrity with premium-level film design, ORBIS created spaces that felt believable, refined and emotionally resonant. The result was an elevated narrative environment where scientific storytelling and visual craftsmanship worked together seamlessly — reflecting the high-end standard of ORBIS’ set design in Italy.
High-End Filming Equipment in Italy
ORBIS supplied a complete technical infrastructure for the production, providing high-end filming equipment in Italy through our network of premium rental partners. This included cinema cameras capable of macro and micro-detail capture, specialty lenses for scientific close-ups, underwater housing systems, lighting for laboratories and coastal environments, professional audio kits, video assist units and a full DIT pipeline. Each piece of gear was sourced, tested, prepped and delivered under ORBIS’ technical supervision to ensure reliability and consistency across all shooting days.
Our technical department managed data workflows, on-site troubleshooting, environmental adaptations and equipment protection during marine and coastal operations. Whether filming microscopic particles, underwater marine life or aerial coastline panoramas, ORBIS ensured the production had the exact tools required to achieve cinematic excellence. This integrated equipment solution allowed CNN Create and Samsung to rely on ORBIS for a fully supported, world-class technical execution in Italy.
Our technical department managed data workflows, on-site troubleshooting, environmental adaptations and equipment protection during marine and coastal operations. Whether filming microscopic particles, underwater marine life or aerial coastline panoramas, ORBIS ensured the production had the exact tools required to achieve cinematic excellence. This integrated equipment solution allowed CNN Create and Samsung to rely on ORBIS for a fully supported, world-class technical execution in Italy.
Professional Local Crew
ORBIS assembled a highly specialized local Italian film crew, selected for their experience with environmental, scientific and marine productions. The team included a senior Director of Photography, underwater cinematographers, aerial operators with licensed drone pilots, a full AD department, DIT, ACs, grips, gaffers, sound recordists, marine coordinators, safety officers and bilingual local producers. Every department was structured to handle the complexity of multi-environment filming — from laboratories to open water.
Our crew ensured operational fluidity, visual consistency and scientific accuracy throughout the campaign. Their expertise allowed ORBIS to manage continuity across variable lighting, weather, water conditions and sensitive research environments. With a strong foundation of Italian production talent, supported by ORBIS’ established network, the shoot benefited from the highest level of professionalism, safety and communication — essential for executing a campaign of this scale and scientific importance.
Our crew ensured operational fluidity, visual consistency and scientific accuracy throughout the campaign. Their expertise allowed ORBIS to manage continuity across variable lighting, weather, water conditions and sensitive research environments. With a strong foundation of Italian production talent, supported by ORBIS’ established network, the shoot benefited from the highest level of professionalism, safety and communication — essential for executing a campaign of this scale and scientific importance.
Underwater Filming in Italy
ORBIS coordinated all underwater filming in Italy, providing certified divers, underwater DOPs, safety teams and specialized subaquatic equipment. Our marine operations team arranged boats, captains, protected-area permissions, tide timing, safety protocols and coordinated entry points across sensitive coastal locations. Every underwater sequence was captured using cinematic techniques balanced with scientific sensitivity, ensuring the visuals accurately reflected the fragility and beauty of marine ecosystems.
Operating in environmentally sensitive waters requires precision — and ORBIS delivered a responsible, regulation-compliant underwater workflow. From shallow coastal habitats to deeper research zones, the underwater team worked closely with Martina Capriotti to visually translate her research into emotionally powerful and scientifically credible imagery. This combination of cinematic artistry and marine expertise positioned ORBIS as one of the leading providers of underwater production services in Italy.
Operating in environmentally sensitive waters requires precision — and ORBIS delivered a responsible, regulation-compliant underwater workflow. From shallow coastal habitats to deeper research zones, the underwater team worked closely with Martina Capriotti to visually translate her research into emotionally powerful and scientifically credible imagery. This combination of cinematic artistry and marine expertise positioned ORBIS as one of the leading providers of underwater production services in Italy.
Aerial Filming in Italy
ORBIS executed all aerial cinematography using licensed drone pilots operating under full ENAC (Italian Civil Aviation Authority) compliance. The team captured wide coastal panoramas, open-water movements, shoreline textures and environmental transitions that expanded the scale and emotional depth of the campaign. Every aerial operation was synchronized with ground and marine units for continuity, safety and timing.
We handled all flight permits, location-specific aviation approvals, weather assessments, risk evaluations and operational planning. With advanced drone platforms and experienced Italian operators, ORBIS delivered aerial footage that seamlessly blended scientific storytelling with visually compelling, cinematic imagery. These aerial sequences formed a vital narrative component — offering context, atmosphere and visual contrast that elevated the campaign’s environmental message.
We handled all flight permits, location-specific aviation approvals, weather assessments, risk evaluations and operational planning. With advanced drone platforms and experienced Italian operators, ORBIS delivered aerial footage that seamlessly blended scientific storytelling with visually compelling, cinematic imagery. These aerial sequences formed a vital narrative component — offering context, atmosphere and visual contrast that elevated the campaign’s environmental message.
Production Logistics
ORBIS coordinated the complete logistical architecture of the shoot, managing transport routes, equipment movements, marine schedules, crew transfers, loading/unloading, regional transitions and environmental safety measures. Our team optimized travel and movement across Italy, adapting to tidal conditions, weather windows, research lab availability and coastal accessibility.
With precise planning and real-time adjustments, ORBIS ensured that every shoot day operated with predictability, efficiency and full technical support. By managing marine logistics, port protocols, land transport and coastal operations, ORBIS created a stable foundation for complex cinematic execution. The logistical consistency enabled CNN Create’s creative team to focus entirely on narrative while ORBIS delivered world-class production stability.
With precise planning and real-time adjustments, ORBIS ensured that every shoot day operated with predictability, efficiency and full technical support. By managing marine logistics, port protocols, land transport and coastal operations, ORBIS created a stable foundation for complex cinematic execution. The logistical consistency enabled CNN Create’s creative team to focus entirely on narrative while ORBIS delivered world-class production stability.
Local Support
ORBIS provided complete local production support across all regions involved in the campaign. Our bilingual producers, location managers, on-set coordinators and regional specialists ensured smooth communication, fast problem-solving and seamless daily operations. From managing local authorities to negotiating with labs, ports and municipalities, ORBIS served as the cultural and operational bridge between international creatives and the Italian production landscape.
This deep local infrastructure is one of ORBIS’ key strengths. It enabled the project to move quickly, safely and efficiently through diverse environments — urban, coastal, scientific and marine — without operational delays. By offering full local support, ORBIS ensured that the production remained flexible, stable and responsive to the demands of a multi-location scientific documentary-style campaign.
This deep local infrastructure is one of ORBIS’ key strengths. It enabled the project to move quickly, safely and efficiently through diverse environments — urban, coastal, scientific and marine — without operational delays. By offering full local support, ORBIS ensured that the production remained flexible, stable and responsive to the demands of a multi-location scientific documentary-style campaign.
Hotels & Transport
ORBIS arranged all accommodation and transport for the international and local crews, selecting hotels strategically located near core filming areas to reduce transit time and environmental impact. We coordinated all vehicle fleets, vans, boats, local transfers, equipment trucks and marine transportation according to shooting needs, tide schedules and daylight windows.
Every movement was planned to maximize efficiency and minimize wasteful travel, contributing to the production’s sustainability goals. ORBIS ensured comfortable accommodations, reliable transfers and coordinated crew logistics — providing a smooth, fully supported travel experience that aligned with the campaign’s operational and environmental requirements.
Every movement was planned to maximize efficiency and minimize wasteful travel, contributing to the production’s sustainability goals. ORBIS ensured comfortable accommodations, reliable transfers and coordinated crew logistics — providing a smooth, fully supported travel experience that aligned with the campaign’s operational and environmental requirements.
Hotels & Transport
ORBIS delivered full craft services with an emphasis on quality, freshness and sustainability. We provided balanced meals, including vegetarian, gluten-free and allergy-sensitive options tailored to individual dietary needs. Our catering approach minimized single-use plastics, reduced waste and incorporated local ingredients whenever possible.
Craft services were designed not only to support long production days but also to reflect the environmental values of the campaign itself. From coastal setups to laboratory days, the ORBIS catering team ensured that the crew remained energized, healthy and well-supported throughout the demanding production schedule — all while maintaining eco-conscious operations.
Craft services were designed not only to support long production days but also to reflect the environmental values of the campaign itself. From coastal setups to laboratory days, the ORBIS catering team ensured that the crew remained energized, healthy and well-supported throughout the demanding production schedule — all while maintaining eco-conscious operations.
Sustainability & Environmental Responsibility
Given the campaign’s environmental focus, ORBIS followed strict sustainability standards across every stage of production. We minimized waste, optimized transport, reduced plastic use, implemented recycling workflows and ensured responsible operations in all marine and protected areas. Our team worked closely with environmental agencies and research institutions to maintain full compliance with ecological regulations and scientific requirements.
Sustainability was not an afterthought — it was the foundation of the production approach. ORBIS ensured that cinematography, travel, logistics, catering and marine operations all aligned with the environmental message of the campaign. By integrating green production practices into daily operations, ORBIS elevated the project into a fully responsible, eco-minded cinematic experience.
Sustainability was not an afterthought — it was the foundation of the production approach. ORBIS ensured that cinematography, travel, logistics, catering and marine operations all aligned with the environmental message of the campaign. By integrating green production practices into daily operations, ORBIS elevated the project into a fully responsible, eco-minded cinematic experience.
The campaign was nominated in the Branded Content: Sustainability & Environment category — one of the most competitive fields at the Webby Awards, celebrating global excellence in digital storytelling.
And then came the news:
And then came the news:
“Revealing the Unseen” won the 2025 Webby People’s Voice Award — chosen by millions of voters worldwide.
Webby winners!
We are thrilled to announce that our ‘Revealing the Unseen’ campaign with Samsung has won the Webby People’s Voice Award in the Branded Content: Sustainability & Environment category.
We are thrilled to announce that our ‘Revealing the Unseen’ campaign with Samsung has won the Webby People’s Voice Award in the Branded Content: Sustainability & Environment category.
For ORBIS Production, this Webby win represents far more than an industry accolade — it is a clear affirmation of our core philosophy: exceptional production goes beyond visuals; it drives meaningful impact.
The campaign demonstrated our ability to navigate an exceptionally complex brief, moving fluidly between remote ocean research facilities, underwater filming environments, scientific laboratories, studio settings and multi-platform delivery pipelines. It showcased the depth of our operational capacity across Italy and reinforced our position as a reliable partner for large-scale, purpose-driven international productions.
This project also underscored ORBIS’ capability to collaborate with leading global media organizations such as CNN International, whose editorial and technical standards rank among the highest in the industry. Delivering a story that met — and exceeded — these expectations solidified our reputation as a production company capable of handling high-stakes, content-rich, multinational campaigns with precision, creativity and environmental responsibility.
We extend our sincere gratitude to everyone who contributed to the success of “Revealing the Unseen.” Our deepest thanks go to Samsung Electronics and CNN Create for trusting ORBIS Production with a story of such scientific significance and global relevance. We are equally grateful to marine biologist Martina Capriotti, whose passion and dedication made this campaign truly meaningful. And finally, thank you to the global audience whose votes helped secure the 2025 Webby People’s Voice Award. This recognition inspires us to continue creating work that informs, elevates and leaves a lasting positive impact.
The campaign demonstrated our ability to navigate an exceptionally complex brief, moving fluidly between remote ocean research facilities, underwater filming environments, scientific laboratories, studio settings and multi-platform delivery pipelines. It showcased the depth of our operational capacity across Italy and reinforced our position as a reliable partner for large-scale, purpose-driven international productions.
This project also underscored ORBIS’ capability to collaborate with leading global media organizations such as CNN International, whose editorial and technical standards rank among the highest in the industry. Delivering a story that met — and exceeded — these expectations solidified our reputation as a production company capable of handling high-stakes, content-rich, multinational campaigns with precision, creativity and environmental responsibility.
We extend our sincere gratitude to everyone who contributed to the success of “Revealing the Unseen.” Our deepest thanks go to Samsung Electronics and CNN Create for trusting ORBIS Production with a story of such scientific significance and global relevance. We are equally grateful to marine biologist Martina Capriotti, whose passion and dedication made this campaign truly meaningful. And finally, thank you to the global audience whose votes helped secure the 2025 Webby People’s Voice Award. This recognition inspires us to continue creating work that informs, elevates and leaves a lasting positive impact.
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