WHY YOUR BUSINESS NEEDS VIDEO PRODUCTION
MARKETING
SUBSCRIBE TO OUR NEWSLETTER!
We will send you a brief squeeze of the most interesting articles once a month!
By submitting an application you agree to our terms and conditions
Some facts about video production:
- The human brain processes video 60,000 times faster than text
- Over 6 hours a day an adult in the US and Europe spends watching a video
- 90% of online shoppers say that video helps decide to buy a product or service
- According to 51.9% of marketers, video production of a commercial is the best investment
- In 2023, it is expected that more than 80% of all search traffic will be explicitly generated by video
- Over 1 billion hours of YouTube views daily in the world
- 65% of managers when viewing a business video go to the company's website
- Real estate agencies using video ads receive 400% more requests
Benefits of Video Marketing
Brand recognition
Every year, users devote more time to watching videos.
The more often your brand appears in video format, the more it is remembered to a potential customer.
The more often your brand appears in video format, the more it is remembered to a potential customer.
Perception accessibility
A well-made video will also help you introduce your client to your brand, show, and train how a particular process works, and also access to talk about technology, service, or product.
Customer trust
High-quality video advertising increases the trust and loyalty of your audience. Beautiful and competently created video content can emphasize the advantages and persuade a potential buyer to choose your brand's products.
Site traffic
Video marketing can lead to your website new customers who are interested in buying advertised products and services. Properly built video marketing collects target audiences at various sites and directs them to your website.
If you want to tell the world about your fantastic product or service, you need a well-planned video ad. To achieve results, use the TOP-5 steps to create effective advertising.
1
HOW TO CREATE EFFECTIVE ADS?
In 2023, video advertising is one of the key trends in marketing. Each video production campaign begins with setting a marketing goal and defining a strategy.
Answer the following questions:
✔ What is your target audience?
✔ What actions do you expect from a potential client after watching your video – make a purchase, download an application, contact you, share your page, or remember information about you?
✔ What is your Unique Selling Proposition?
✔ How can your product or service change your life or solve the problems of your customers?
Large advertising agencies and video production companies offer the creation of a turnkey video – from ideas and scripts to post-production and media placement on TV and online.
Among the main types of videos, you can usually distinguish:
Answer the following questions:
✔ What is your target audience?
✔ What actions do you expect from a potential client after watching your video – make a purchase, download an application, contact you, share your page, or remember information about you?
✔ What is your Unique Selling Proposition?
✔ How can your product or service change your life or solve the problems of your customers?
Large advertising agencies and video production companies offer the creation of a turnkey video – from ideas and scripts to post-production and media placement on TV and online.
Among the main types of videos, you can usually distinguish:
- Image video
- Corporate video
- Promotional Video
- Teaching or explaining video
- Music video
- Reporting (conference, concert, wedding, etc.)
Remember, each video should have its own story that can hook the audience. We at ORBIS Production are convinced that the creative script and the detailed elaboration of each frame at the pre-production is the key to the success of the advertising video clip. Your story should resonate with the consumer, motivate, inspire, and encourage interaction with your brand. To achieve this goal, you need to talk directly to your target audience. A detailed study of the client, creating a visual style, and a quality script with a storyboard are the basis for creating an effective commercial.
Your task is to capture the attention of a potential customer. Most people think that their choice is logical. But in the vast majority of cases, their decision is based on emotions, which was created as a result of the competent work of marketers in the pre-production of your advertising video. The viewer often pays more attention to how you deliver the critical message than what you say. Therefore, it is so essential to emotionally involve the viewer in what is happening in the frame.
Bright picture, melodious sound, harmonious color, creative storyline, and much more together make up a working tool for the growth of your business, so you need to approach this with individual responsibility and trust only the professionals to create video ads.
Bright picture, melodious sound, harmonious color, creative storyline, and much more together make up a working tool for the growth of your business, so you need to approach this with individual responsibility and trust only the professionals to create video ads.
Your ad is not a documentary. The vast majority of video ads are shorter than 30 seconds and so accepted by international standards. Of course, a useful image or corporate film can have a long time running.
Each year, the viewer becomes more sophisticated, and his attention becomes more difficult to keep. Your ad should catch the attention of potential customers. To achieve these goals, the viewer must find echoes of himself and his problems in the plot of your video. It is necessary to interest a target audience from the first seconds of the video, continue in the main part, and give a vivid denouement with a call to action!
Each year, the viewer becomes more sophisticated, and his attention becomes more difficult to keep. Your ad should catch the attention of potential customers. To achieve these goals, the viewer must find echoes of himself and his problems in the plot of your video. It is necessary to interest a target audience from the first seconds of the video, continue in the main part, and give a vivid denouement with a call to action!
The purpose of advertising is to make your potential customers want to buy your product or service. Based on practice, we can say that the call to action is best used at the end of the video in the form of infographics, animations, or a speaker's voice-over.
As you understand, creating an effective advertising video is not so simple. But it's good when there are specialists with extensive experience in video production and ready to solve any marketing problem for your business.
If you and your brand need video production services in Europe and you are interested in shooting a high-quality corporate video, image video, advertising video, reportage or something else – write to us by contacts. We work all over Europe.
If you and your brand need video production services in Europe and you are interested in shooting a high-quality corporate video, image video, advertising video, reportage or something else – write to us by contacts. We work all over Europe.
It's quite easy to get lost when choosing a video production company in Europe because the market is full of various offers. The tips below will help you determine the best creative agency in Europe.
2
HOW TO CHOOSE A VIDEO PRODUCTION COMPANY IN EUROPE?
When choosing a creative agency in Europe that provides full-cycle video production services, pay attention to the company's experience and staff. If one person does everything – he is also a video maker, then be prepared that you may not like the quality, and the deadlines will be disrupted. A videographer is a freelancer who creates, shoots, and edits videos himself. You must understand that achieving a WOW effect, in this case, will not be easy, because 95% of videographers work according to one scheme and rarely show creativity. Since all the work is done by one person, in most cases, the project's deadlines suffer significantly. The only plus of this option is the low cost. But, as they say, it's better not to shoot at all than anyhow.
In order for the video production to give real results, it is necessary that a large professional team of producers, screenwriters, directors, camera operators, focus pullers, actors, gaffers, sound engineers, broadcasters, makeup artists, stylists, costume designers, location managers, editing directors, editors, colorists, VFX specialists and sound designers are involved.
ORBIS Production has a complete in-house team of professional video production specialists, which allows us to perform complex marketing goals effectively.
In order for the video production to give real results, it is necessary that a large professional team of producers, screenwriters, directors, camera operators, focus pullers, actors, gaffers, sound engineers, broadcasters, makeup artists, stylists, costume designers, location managers, editing directors, editors, colorists, VFX specialists and sound designers are involved.
ORBIS Production has a complete in-house team of professional video production specialists, which allows us to perform complex marketing goals effectively.
57
best professionals in Europe and the world
11
years of work in the field of high-end video production
4
offices in Europe
700+
successful projects
The creative studio ORBIS Production employs 57 of the most qualified professionals in the video production field whom we have been collecting for 11 years. We are proud of our achievements and daily shoot great commercials.
We work with brands of all sizes – from startups to corporations and guarantee unique and individual concepts!
If you need a full-cycle video production company in Italy, Austria, Germany, Monaco, Slovenia, Switzerland, and other European countries – you can safely entrust your project to our creative agency.
We work with brands of all sizes – from startups to corporations and guarantee unique and individual concepts!
If you need a full-cycle video production company in Italy, Austria, Germany, Monaco, Slovenia, Switzerland, and other European countries – you can safely entrust your project to our creative agency.
The cost of creating a creative commercial depends on many factors, such as: the approved script, timing, location, equipment, post-production, etc.
3
HOW MUCH DOES CREATING A COMMERCIAL COST?
Video Production Stages
1
Pre-production
This is an essential step in the video marketing of your brand. We create the foundation on which the house of your successful video will be built. Then we form from three to five concepts for your approval. After that, we write a script with a storyboard, and the casting of the actors is carried out. At least five specialists from our creative agency are working on the successful implementation of this stage of video production.
2
Production
Usually, over ten people are involved (director, cameramen, focus pullers, actors, producers, gaffers, sound operators, makeup artists, etc.), much professional equipment, and specialized vehicles. This exciting and responsible process requires full concentration and involvement in the project. We devote 100% of our attention and time to achieve the highest quality results in the process of filming a video.
3
Post Production
After the material has been shot, the final stage of video production begins – editing, voice acting, sound design, etc. The editing director leads the process and at least 6 more people are involved in his group – editor, colorist, composer, voice-over artist, VFX specialist and sound designer. Usually, post-production lasts from a week to several months, but you will receive a quality-edited video from the best editors and post-production specialists.
The main criteria for selecting a video production company in Europe is the presence of the necessary experience, professional staff, top equipment, and the cost of services.
To calculate the cost of video production in detail, you need to fill out an application form and discuss the details of your project with our creative director. It is worth remembering that video production is not the ultimate goal of the project, but it is a tool, which should also be correctly integrated into the modern media space. Contact us today, and we will talk about all the possibilities provided by high-end video production.
ORBIS Production provides full-cycle video production company in Italy, Austria, Slovenia, Monaco, Switzerland, France, Germany, the Netherlands and other European countries.
To calculate the cost of video production in detail, you need to fill out an application form and discuss the details of your project with our creative director. It is worth remembering that video production is not the ultimate goal of the project, but it is a tool, which should also be correctly integrated into the modern media space. Contact us today, and we will talk about all the possibilities provided by high-end video production.
ORBIS Production provides full-cycle video production company in Italy, Austria, Slovenia, Monaco, Switzerland, France, Germany, the Netherlands and other European countries.
Leave a request
We will contact you within 1-2 hours
By submitting an application you agree to our terms and conditions
2022 has changed the life of each of us. Millions of people were left without work, hundreds of thousands of companies were closed, thousands of world brands went bankrupt. Right now, each of us needs to act to stay afloat and grow.
4
HOW VIDEO PRODUCTION WILL DEVELOP IN 2023
If at the beginning of January, trends and tendencies were visible, then the events that unfolded after radically changed the rules of the game on the advertising market in Europe and the world. At the same time, how the life of each of us is changing, the main vectors of business development in the current conditions are changing. Over the next couple of years, the active growth of IT companies, the telecommunications sector, the advertising sector, logistics companies, and many others are forecasted. The current situation is the main engine for finding innovative, creative solutions that are most relevant at present.
Those trends that were identified at the beginning of the year are adjusted relative to the real situation. The development of AR/VR technologies, artificial intelligence, technological innovations, and specialists in the industry allows us to carry out projects that we could only dream of a few years ago.
In 2023, there is no word impossible in video production. Investments in a high-quality video can repeatedly repel any investment, and our video production professionals in Italy, France, Austria, Switzerland, Germany, Slovenia, and other European countries can help.
We have collected the most useful information for you in this article, and we will always be happy to receive feedback. Subscribe to our newsletter to receive a brief selection of the best materials once a month. ORBIS Production creative studio provides professional video production services in Austria, Switzerland, Italy, Germany, France, Monaco, Slovenia, the Netherlands, Belgium, Slovakia, the Czech Republic, Greece, and other European countries. For us, there is no word impossible. Write to the contacts below to get advice on video production for your project.
In 2023, there is no word impossible in video production. Investments in a high-quality video can repeatedly repel any investment, and our video production professionals in Italy, France, Austria, Switzerland, Germany, Slovenia, and other European countries can help.
We have collected the most useful information for you in this article, and we will always be happy to receive feedback. Subscribe to our newsletter to receive a brief selection of the best materials once a month. ORBIS Production creative studio provides professional video production services in Austria, Switzerland, Italy, Germany, France, Monaco, Slovenia, the Netherlands, Belgium, Slovakia, the Czech Republic, Greece, and other European countries. For us, there is no word impossible. Write to the contacts below to get advice on video production for your project.
AR/VR
Дополненная реальность (англ. augmented reality, AR[1] — «дополненная реальность») — результат введения в поле восприятия любых сенсорных данных с целью дополнения сведений об окружении и улучшения восприятия информации.
SUBSCRIBE TO OUR NEWSLETTER
LEAVE CONTACT DETAILS AND WE'LL CALL YOU
Contacts
Social network
o
r
b
i
s
© 2009-2023 ORBIS Production
All Rights Reserved
All Rights Reserved
Vienna, Austria
––
––
Ljubljana, Slovenia
––
––
EUROPA
- Agenzia di produzione video
- Videoproduktionsfirma in Italien
- Société de production vidéo en Italie
- Productora de cine y video italiana
- Videoproductiebedrijf in Italië
- Videógyártó cég Olaszországban
- Videoproduksjonsselskap i Italia
- Videoproduktionsbolag i Italien
- Видео продакшн компания в Италии
- Компанія з виробництва відео в Італії
ASIA PACIFICO
Medio Oriente e Africa
- شركة إنتاج الفيديو في إيطاليا.
- חברת הפקת וידאו באיטליה
Americhe
- Video production company in Italy
- Productora de cine y video italiana
- Empresa de produção de vídeo em Itália